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Finding Your Language Alter Ego
D&AD Brief - Duolingo
Brief - Developing a campaign that speaks to 16-22 year olds across the globe and drives them to download and incorporate Duolingo into their daily habits.
Insight - It's easier to learn from someone who knows what they're talking about.
Solution - We created Lingoduos, pairing you with your language alter ego.
Lead Copywriter and Video Creator - Julia Jones
Lead AD and Creative - Saffron Leijs
What is Duolingo ?
Duolingo is the most popular language-learning platform and the most downloaded education app in the world, with more than 300 million users.
Finding your language alter ego. A simple interface that allows you to pair with someone who speaks the language you're learning, and is learning the language you speak. Compete against on another to earn XP and then get talking to support each other in your language journey.
^ Don't forget to unmute
Lingoduos social media activations will build a community and inspire duos to connect.
A space for weekly challenges ,updates, advice and discussion. Managed by their ambassadors from all different cultures,
Lingoduos takes the campaign to physical places our target audience will come in contact with. Encouraging users to download the app.
Online Event Takeover
Lingoduos will encourage users to be a part of a live community through zoom events. Hosted by our ambassadors enhancing their learning experience with real-life conversations.
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